Grab Attention and Sell!!!...On Mobile Devices

What is a major telecommunications medium that everyone loves because they carry it with them all the time and use it to share life with their friends? It is, of course, the cell phone, or tablet - i.e. the mobile device.

Cellphones have evolved into portable computers in the past few years, thanks to plasma touch screens and ultra efficient microchips such as the Atom processor. They have applications, include video streaming and even the ability to surf the internet on full-featured web pages.

This means more advertising potential, as processing power and bandwidth go up.

Because kilobyte transfer on a mobile is still precious enough to count, elaborate ads are still out of the question for many accounts. Telemarketing to a cell phone is the most irritating of all, because it interrupts daily life, gobbles minutes, and contributes to cellphone turnover. (People dumping and buying new prepaid phones.)

One of the least obtrusive and still effective technique is the text message. Words still sell, every cell phone can receive them, it costs a pittance, and interested parties can save it for future reference.

There has been some talk of individualized or targeted advertising, as is common on the internet. With a cellphone, this only works if you can identify the owner, though one could imagine taking advantage of preexisting internet databases. To take full advantage of targeted advertising, it helps if customers do not switch their cellphones, which simply means a preference for the less annoying approach.

Other things to consider are the interests of people who are put-and-about, carrying their cellphones. Cell phone companies have the ability to market their products via near-field communication, for example say a person passes a restaurant, using this technology information for that establishment could enter their mailbox. This method could be used to promote discouts or promotions in order to attract people at time of sale e.g. lunch time. Location-driving mobile advertising has enormous potential.

To maximize profit from web browsing, all web pages should be programmed for mobile viewing. Ad options specifically designed for mobile devices should register. They would be low-memory ads, and avoid functions such as video boxes, which can take too much data transfer and processing for mobile surfing.

Through selective advertising, the page will load faster on a very finite device, and the ads will be more effective because they take advantage of the unique properties of this audience.