Mobile Advertising Is Rapidly Evolving

Mobile advertising is rapidly evolving into a promising form of ad visibility. There was a time when the big three(television, radio, and print advertising) ruled the marketing world. If you were an advertiser in those days and wanted to be seen, one of those three options were your only bet for mass exposure. When computers came on the scene, advertisers soon realized the potential of new customers that they could reach. It has proven to be a worthy opponent to the big three. Now there is a new kid on the block - mobile advertising. It is sure to become a heavy-hitter in advertising.

One of the reasons that mobile advertising is expected to grow at a rapid pace is because of the number of users or customer reach. On a global scale, mobile phones, which is the main platform of mobile advertising, reach three times the number of television users. It reaches five times the number of computer and laptop users.

There are a few main types of mobile advertising. Text advertising via the mobile phone is the top form of mobile advertising. This is also referred to as SMS, which stands for Short Message Service. It is extremely popular among cell phone users. Around 200,000 text messages are sent every second. By the end of 2010, approximately 6 trillion SMS messages were sent. With numbers like these, it is clear to see why mobile advertising is likely to become a major advertising platform for advertisers. SMS advertising accounts for 90% of the revenue acquired from mobile marketing globally.

Other types of mobile advertising are Mobile Web Banners and mobile Web Posters. Mobile Web Banners are banner advertisements displayed at the top of the mobile phone screen, while Mobile Web Posters are banners located at the bottom of the screen. Another type of mobile advertising is MMS advertising, which stands for Multimedia Messaging Service. MMS advertising provides a way to send multimedia messages to customers.

Mobile advertising is growing at a very quick pace as more and more advertisers research both the effectiveness and reach of this valuable new form of advertising medium.