Portable Pervasive Persuasion for Publishers & Promoters

Advertising is as old as… well pick anything you care to compare and the art of the publicly promoting that thing, (be it a product, service, business, or an event) in order to attract or increase interest in it, predates the thing or activity by a few minutes, at best.

With the advent of the electronic age, advertising via mobile media has taken on new a role that does more than simply inform the public in general. The reasons behind this expansion in the role of advertising in our global social contracts are numerous and somewhat politically sensitive, but given that those underlying economic causes are valid considerations for how prolifically mankind has become at producing products and services; the ends seem to justify the means.

With What I Have in My Hand

Mobile advertising networks, such as that innovation recently deployed by Adfonic, Ltd. of London, England, offer publishers the ability to present customized delivery of advertising to audiences via the consumers’ cellular smartphone. Since most smartphone owners are rarely without their microcomputer communications devices, Adfonic’s publishers are potentially able to target them with advertisers’ messages throughout their waking hours.

Sensitive consumers may object, as many have in past instances of marketing media saturations and as evidenced by the historic revolt against billboards in United States in the 1980’s. However, the fact that mobile advertising networks can only market their messages when the smart device is employed in a web browsing mode means potential and reality are not one and in the same thing. For the time being, no conversations will be interrupted by a message from the toll free party’s sponsoring carrier. Well… not as of this posting anyhow.

Opportunity Flashed!

For advertisers, this technology represents an opportunity to get to customers before the competition and proposing a compelling proposition that eliminates further consideration. With the proliferation of smart devices such as iPads, iPhones, Android enabled phones and tables all plugged into wireless hotspots; the rate of growth of accessible consumers makes the employment of mobile advertising networks more mandatory than optional for publishers and advertisers. The window of this opportunity has just opened and Adfonic is leading the way.

True opportunities are fleeting and so also will be with this momentary chance to be the first post a branded image in millions of smart devices. Business leaders who are looking to differentiate their brands need to recognize that mobile handheld technology in a form of human tagging that fairly accurately identifies the owners’ preferences in relation to their purchasing power.